Award-winning production leader crafting human, visually driven storytelling across sports, entertainment, and culture.
I’m Kassidy Iwashita — a creative leader and Director of Production for the Golden State Warriors. My work has earned 42 Regional Emmy nominations and 16 wins, recognition that reflects my passion for storytelling and my commitment to creative excellence.
I’ve spent the last decade shaping some of the most innovative storytelling in sports and entertainment, leading end-to-end creative strategy, production, and execution for global campaigns. I started my career as an intern and learned the industry from the ground up — from operating cameras and editing timelines to directing talent, managing multimillion-dollar budgets, and building high-performing creative teams.
Today, I oversee a team of six producers and videographers, partner with athletes, celebrities, and top brands, and bring complex ideas to life across social, digital, and broadcast platforms. At the center of my work is a love for storytelling — creating visuals and narratives that feel intentional, human, and built to resonate.
Long-form video has proven highly effective for engaging audiences and fostering deeper connections with fans. Recognizing its value, we are investing in creating more long-form content to tell richer stories while maximizing both engagement and monetization.
38 Feet Deep is a longform feature created to mark the 10-year anniversary of Stephen Curry’s legendary 38-foot game-winner against the Oklahoma City Thunder — a moment many consider the greatest regular-season game in NBA history. The piece revisits the electricity of that night: the build-up, the atmosphere, and the iconic “double-bang” call that has lived on in basketball culture.
Our team approached this project with a storytelling-first mindset, blending archival footage, original interviews, and immersive editing to recreate the emotion fans felt in real time. The goal was not only to honor an unforgettable sports moment but to demonstrate how thoughtfully crafted long-form content can deepen fan loyalty and drive meaningful watch-time.
Video has garnered over 500k in the first 72 hours.
My Role:
As Director of Production, I helped shape the narrative arc, led pre-production planning, interviewed talent, collaborated closely with editors and videographers, and ensured the final piece delivered cinematic pacing while serving the broader content strategy.
First in 40 is a long-form documentary series reflecting on the Golden State Warriors’ historic 2015 championship — told a decade later through the voices of the players, coaches, and media who lived it. Produced over the course of a year, the project features 23 in-depth interviews conducted across the world, capturing rare, intimate perspectives on the team’s rise and the season that changed the franchise forever.
Released as a four-part series over four consecutive weeks, First in 40 blends archival storytelling, cinematic visuals, and personal reflection to re-examine one of the most pivotal seasons in Warriors history. Since its debut, the series has accumulated more than 1 million cumulative views across platforms.
Role: Senior Producer
As Senior Producer, I oversaw the project’s creative direction and execution — from working collaboratively to develop and refine the narrative to managing interviews, collaborating with editors and videographers, and ensuring the final series delivered both emotional depth and editorial clarity.
7th Pick tells the story of how the Golden State Warriors drafted Stephen Curry and follows his journey to the National Basketball Association, highlighting the determination, resilience, and undeniable talent that shaped his rise.
To bring this story to life, our team traveled across the United States conducting 20 interviews with players, front-office personnel, media, and those who witnessed Curry’s evolution firsthand. These perspectives helped create a textured, intimate look at one of the most consequential draft decisions in modern basketball history.
Since its release, the video has surpassed 1 million views across platforms.
Role: Senior Producer
As Senior Producer, I collaborated in shaping the narrative arc, guided creative and editorial direction, and worked closely with editors and interview subjects to ensure the final piece delivered emotional depth and historical clarity.
I produce highly engaging video content designed to perform across multiple platforms. My approach focuses on creating long-form videos optimized for YouTube, while simultaneously structuring them so they can be clipped into short, snackable moments for TikTok and Instagram. This allows content to reach audiences where they are, maximizing engagement and shareability without losing the integrity of the original story.
Created early in my career, the Definition Series is a video series designed to capture authentic perspectives from players. Each participant is given a word to define in their own words, without additional prompts, allowing for genuine and unfiltered responses.
He Beat the Streets is a poem Moses Moody wrote and recited in high school. In honor of Black History Month, we sat down with Moses to break down his work, exploring the challenges faced by African Americans and his vision for empowerment and uplift.
All of Us was a promotional video for the 2023 NBA Playoffs. I secured H.E.R. as the featured celebrity, coordinating closely with her manager and team to ensure she was fully prepared for the shoot, and helped manage all necessary permits for production.
Zaza Goes Home follows Zaza Pachulia as he brings the Warriors’ championship trophy back to his home country, the Republic of Georgia. The piece captures an intimate look at Zaza’s personal journey—highlighted by a meeting with the President of Georgia and a national celebration of his accomplishments.
Through all-access moments, cultural context, and emotional storytelling, the feature explores Zaza’s upbringing, the challenges he overcame, and the pride he carries in representing his country on the world stage. It offers a deeper understanding of who he is today by tracing the roots that shaped his path.
The Legend of Run TMC brings together the legendary trio—Tim Hardaway, Mitch Richmond, and Chris Mullin—as they sit down to revisit some of their most iconic plays. Through candid conversation, laughter, and deep reflection, they reminisce on their unforgettable run and discuss how their chemistry, style, and impact helped shape a defining era in Warriors history.
The piece offers a rare, intimate look at Run TMC’s legacy, capturing not just the highlights, but the stories, relationships, and moments that made their time together truly historic.
Fear, Who Cares? is a video from the Fighting Spirit campaign for Modelo. On the 20th anniversary of 9/11, Warriors Chief Revenue Officer John Beaven reflects on the heroic actions of his father, Alan, aboard Flight 93, and the lasting legacy he left behind.
Arthur Renowitzky is a video from the Fighting Spirit campaign for Modelo. This video tells the story of lifelong Warriors fan Arthur Renowitzky, who shares his journey of overcoming extreme obstacles and how he now uses his experiences to educate others on preventing gun violence.
On December 14, 2021, Stephen Curry made NBA history by surpassing Ray Allen as the league’s all-time leader in three-pointers. This video chronicles Curry’s pursuit of the record and revisits the unforgettable night that cemented his place in basketball history.
Capturing live events is a key part of the role. This video covers 2022 All-Star Weekend, where Stephen Curry won the inaugural Kobe Bryant MVP Award during his eighth All-Star Game. Over four days, we produced run-and-gun coverage following Curry and other Golden State Warriors players, capturing the energy and excitement of the event.